KAM Q

Key Account Management that never goes stale.

Strategic accounts change every day. KAM Q continuously connects stakeholder movement, market signals, customer activity and business initiatives into a living account plan, so your team always knows what to do next.

Book a Demo See How It Works
MarQBR CompletedAprExecutive HiredMayNew InitiativeDetectedJunBudget ApprovedJulStakeholderEngagementAugIntent SpikeTodayRECOMMENDED NEXT MOVESchedule Executive Alignment MeetingConfidence: High

The KAM Q difference

Strategic account planning, built around the whole account.

With KAM Q, bring goals and strategy, relationship planning, growth opportunities, and account intelligence into one connected view, so teams can build stronger strategic account plans around the full customer picture.

Strategic Account Planning

Goals and Strategies Relationship Strategy Growth Planning Governance Execution

Account Intelligence

  • Customer context
  • Business priorities
  • Market signals
  • Stakeholder changes
  • Recommendations

KAM Q Strategic Account Plan

  • ✓Strategy aligned
  • ✓Relationships understood
  • ✓Growth opportunities surfaced
  • ✓Execution prioritized

Proven impact

Better account planning. Measurable business impact.

Reported outcomes from Next Quarter deployments across enterprise account-growth and strategic planning workflows.

53%

Increase in new business pipeline

25%

Faster stakeholder alignment

19%

Increase in early-stage opportunity creation

What KAM Q does

See what matters. Act on what’s next.

Explore the workflows account teams use to align strategy, map stakeholders and whitespace, understand business changes, govern complex accounts and turn insight into action.

Align around the customer’s priorities.

Understand the initiatives that matter most, connect them to your strategy and define a path to mutual success.

STRATEGIC ACCOUNT PLAN
Quarterly · 3
•Digital supply chain modernisationActive · Q2 FY26
•Regional planning consolidationActive · Q2 FY26
On-Demand · 2
•AI-enabled customer serviceFunded · Apr
Shortlisted · 3
•Integration governance programmePlanning · Q4 FY26

See where relationships stand.

Map the org, understand relationship strength and plan how the team will build the coverage the account needs.

ORG CHART · Refreshed 2h
RNR. Novak · COO · Executive sponsorEngaged
LML. Meier · VP Supply Chain · ChampionEngaged
TAT. Aoki · CFO · Economic buyerDeveloping
SIS. Iyer · Dir. AI Governance · InfluencerDeveloping
DFD. Ferreira · IT Architect · Technical buyerDeveloping
HPH. Park · Procurement Lead · BlockerTo engage

Find the growth that is still open.

See where solutions are already landed, where whitespace remains and how the team will convert it.

WHITESPACE MATRIX
$4.2MTotal whitespace
5Populated cells
5Recommended plays
SupplyServiceFinance Data platform$1.4M$0.6M Applied AI$1.1M Integration$0.7M$0.4M Managed ops

Know what changed and why it matters.

Turn shifts in hiring, intent and business activity into implications for the account strategy.

BUSINESS CHANGES
•Hiring expansion in supply planning18 new roles
•New applied AI capability investmentFunded
•Operational expansion into APACAnnounced
What this means: Investment patterns indicate increased readiness for expansion and new stakeholder engagement.
Intent signals
•Supply chain platform research · EMEAHigh priority
•AI governance content views · GlobalHigh priority

Keep complex account plans aligned and execution-ready.

Structure account reviews, plans, actions and team collaboration across complex strategic accounts.

ACME CORP ACCOUNT REVIEW
•2026 Q2 Account Review · Owner A. Sharma · 14 May 2026Scheduled
Know
Account BriefWhitespaceOrg Chart
Plan
Goals, Strategy & PlaysStakeholder StrategyRevenue Goals
Execute
Initiatives to OpportunitiesAction Plan
•2026 Q1 Account Review · A. Sharma · 10 Feb 2026Completed

Keep the full account picture connected.

Give account teams one place to understand the business, priorities, stakeholders and current account context.

LIVING ACCOUNT CONTEXT
ACAcme Corp · Strategic account · 4 business units
Industrial manufacturing$8.4B24,000Rotterdam, NL
Exec SummaryInitiativesKey StakeholdersIntent & Hiring SignalsBusiness Intel
A multi-region manufacturer consolidating supply chain platforms while funding applied AI in service operations. Growth sits in data and integration programmes.
Top alignment areas
Supply chain data platformService automationIntegration governance

Know where to act next.

See who to engage, what action to take and why it matters now.

NEXT MOVES
6Initiatives with actions
12Recent account updates
18Total actions
Past dueUpcomingCompleted
•Engage new executive sponsor · A. SharmaHigh · Overdue 3 days
•Submit expansion proposal · J. BellHigh · Due 12 May
•Convert customer proof into stakeholder pitch · M. OkaforMedium · Due 21 May

The rest of the suite

The right intelligence for every go-to-market moment.

Each product is built for a specific workflow - helping sales, marketing and field teams act on the signals that matter most.

For sales teams

Sales Q — Turn account signals into pipeline action.

Explore Sales Q

For growth and field marketing teams

ABM Q — Activate campaigns around accounts showing real opportunity.

Explore ABM Q

For field and event marketing teams

Events Q — Turn event engagement into meaningful follow-up.

Explore Events Q

See KAM Q in action

See what KAM Q can uncover in your strategic accounts.

Bring one of your real accounts and see how KAM Q connects the context you already have, surfaces the opportunities that matter and identifies the next moves your team can take.

  • ✓Understand your account context
  • ✓Identify key stakeholders and opportunities
  • ✓Prioritize the next best moves