Events Q
Know where to show up. Know how to make it count.
Events Q combines event intelligence and AI powered execution to help B2B teams choose the right events, build the strategy, activate the right accounts, prepare every conversation and turn event investment into measurable pipeline.
Events Radar
Where should we invest?
Event Monetizer
How do we make the event perform?
The Events Q Revenue Journey
One connected path from the right event to proven revenue.
Find
Choose the right events
Events RadarPlan
Build the strategy
Strategy + BudgetCreate
Design the experience
Content + ExperienceActivate
Create demand before Day 1
Pre Event PlaybookPrepare
Make every meeting count
Meeting PrepConvert
Turn conversations into action
Post Event PlaybookProve
Understand the business impact
Pipeline + ROIEvent Monetizer outcomes
What a connected event motion returns.
3X
increase in pre booked meetings
75%
faster campaign launch time
<24 HOURS
first follow up Post Event
35%
increase in meeting conversions
What makes Events Q different
Find where to play. Then orchestrate how to win.
Most event tools solve one part of the problem. Events Q connects event selection with strategy, planning, activation, seller readiness, follow through and ROI in one continuous revenue workflow.
Decide where your event dollars belong.
Surface events based on strategic relevance, ICP density, topic momentum and opportunity context before committing budget and resources.
Turn the selected event into a revenue motion.
Move from event brief to strategy, budget, audience activation, seller preparation and contextual follow through without rebuilding context across disconnected teams and tools.
One event. One strategy. One connected revenue motion.
Events Radar
Stop starting with the event calendar. Start with the signals.
Events Radar helps Field Marketing identify which events deserve investment by evaluating market relevance, strategic themes, ICP density and opportunity context.
Q Recommendation: Prioritize this event
Strong alignment between strategic themes, target buyer roles and priority enterprise AI opportunity areas.
Build Event StrategyEvent Monetizer Suite
From approved event to execution ready in one connected workflow.
Events Q turns an approved event into practical plans and plays across strategy, investment, experience, audience activation, Meeting Prep and Post Event conversion.
Event Strategy & Research
Define why the event matters.
Turns the event brief into a strategic plan with objectives, audience priorities, success metrics, execution requirements and recommended event motion.
Event Strategy BriefBudget Planner
Know what success needs to justify.
Turns the strategy into budget scenarios, resource allocation and ROI assumptions so teams understand the economics before committing spend.
Budget + ROI ModelStrategy and economics resolved before spend is committed.
Content & Experience Design
Turn strategy into an experience.
Creates recommended booth direction, event messaging, session concepts, collateral and interactive activation ideas aligned to the event objective.
Experience PlanPre Event Playbook
Start the event before the doors open.
Creates ICP personalized email sequences, call scripts and outreach plays designed to engage priority audiences and increase pre booked conversations.
Activation PlaybookOne narrative carried from the booth into priority account outreach.
Meeting Prep
Make every conversation count.
Gives sellers account context, stakeholder intelligence, talking points, discovery questions and recommended conversation direction before important meetings.
Meeting BriefEvery seller walks in briefed on the account, not the agenda.
Post Event Playbook
Turn conversations into next actions.
Uses conversation context and attendee information to create personalized follow through, seller next moves, segmented sequences and routed actions.
Conversion PlaybookCaptured conversations become routed, contextual next actions.
What the team gets
Strategy in. Execution ready outputs out.
Every Events Q workflow produces something the team can immediately use, share or activate.
The event strategy and the economics behind it.
Objectives, audience priorities, recommended motion and the return scenario in one brief.
Strong alignment with priority AI transformation themes and target account concentration.
The strategy assembled into an experience.
Booth direction, event narrative and interactive activation built from the event objective.
Experience Plan
Assembled from the event objective, priority audience and recommended motion.
Priority accounts engaged before Day 1.
Account context and event relevance become sequences and call scripts sellers can run.
Priority Accounts
Personalized Event Outreach
Email sequence
Call script
Sellers briefed before they enter the room.
Account priorities, stakeholder context, talking points and the recommended next step.
Upcoming conversation
10:30 AM
Jane Smith — CIO — Acme Corporation
Meeting Brief readyConversations turned into structured action.
Captured context routes follow through, seller next moves and the performance picture.
Conversation to action
Generated follow through
The Next Quarter context advantage
Events become more valuable when they understand the account.
Events Q can extend the same account context across strategic account management, seller execution and account based marketing, keeping event actions connected to the wider revenue motion.
KAM Q
Carry event intelligence into account strategy.
Connect event conversations with stakeholder strategy, relationships, whitespace and strategic account priorities.
Explore KAM QSales Q
Turn event context into seller action.
Give sellers account intelligence, buyer context, Meeting Prep and relevant next moves before and after the event.
Explore Sales QABM Q
Extend event engagement into account activation.
Use account context and signals to continue relevant marketing motions across priority accounts.
Explore ABM QSee Events Q on your market
Find the events worth your next dollar.
Give us an industry, strategic theme or market you want to explore. Events Radar will surface the most relevant events and show you where your team should focus.
Your Events Radar Preview
- ✓ Recommended Events — Ranked by strategic relevance
- ✓ Strategic Themes — The themes driving the agenda
- ✓ ICP Alignment — How closely the audience matches
- ✓ Relevant Leadership Personas — The roles worth meeting
- ✓ Opportunity Areas — Where the conversations lead
- ✓ Recommended Motion — Sponsor, attend or skip
Thank you.
We will reply within one business day to set up your working session.