ABM Q
ABM programs built on signals, not segments.
ABM Q helps marketing teams interpret live account signals, choose the right 1:1 or 1:few motion, and activate coordinated programs around the accounts that matter most.
ABM Q takes target accounts, segments and tiers them, then routes the high priority tier into a 1:1 ABM motion ending in a bespoke strategy, and the scale tier into a 1:Few or 1:Many motion ending in a coordinated strategy.
Target Accounts
Accounts showing the strongest intent and strategic fit.
Segment & Tier
AI-powered segment and tier assignment.
Tier A
High priority
1:1 ABM
One account.
Bespoke Strategy
Tailored approach.
Tier B / C
Scale opportunity
1:Few / 1:Many ABM
Many accounts.
Coordinated Strategy
Consistent execution at scale.
What ABM Q does
Turn account context into coordinated ABM.
Use live account context to build the right ABM motion, shape more relevant messaging and activate it across the channels that matter.
Understand
See the context that matters.
Bring the signals, people and themes around an account into one current marketing picture.
Choose
Build the right ABM motion.
Run a focused 1:1 motion for one account or a 1:many motion across accounts that share relevant context.
Personalize
Make the message relevant.
Shape messaging around the priorities and context of the account or audience group.
Activate
Put the motion into market.
Turn the ABM strategy into coordinated outreach across email and social.
ABM Motions
Go deep on one account. Scale across many.
Use account-level context for bespoke 1:1 motions, or build coordinated programs across groups of accounts with shared themes, intent and audience context.
A bespoke motion around one account
Account context becomes a focused strategy with its own personas and channels.
Primary ABM Strategy
AI Platform Modernization
Build an account-specific campaign around Avenova’s shift from AI pilots into production.
Key actions
- Executive narrative around production readiness
- Persona-specific outreach for technical and business stakeholders
- Relevant proof tied to the current initiative
Targeted personas
ABM channels
One account. One context-rich ABM motion.
Buying personas Representative
CTO
Owns the production-readiness mandate
VP Platform Engineering
Sets platform standards and integration effort
Head of Data
Governs data access and model risk
Head of Cloud Infrastructure
Runs environment readiness at scale
Director, AI Governance
Owns responsible-AI and compliance
Finance Director, Technology
Approves platform investment
Six personas mapped across the account.
Key contacts Representative
Daniel Keller
Chief Information Officer
Marisol Ruiz
VP Platform Engineering
Aidan Thorne
Head of Cloud Infrastructure
Priya Shah
Finance Director, Technology
4 of 14 contacts shown.
Intent signals Representative
New CTO hired
Leadership change signalling a production mandate
AI infrastructure budget approved
Funding cleared for platform scale-up
Hiring 30+ platform engineers
Team build-out around AI production
Three active signals on this account.
Scale ABM motions from shared context
Group accounts by common themes and run coordinated 1:Few and 1:Many programs from one plan.
Campaign
Enterprise AI Platform
Accounts sharing AI infrastructure and production-readiness context.
SEGMENT & GROUP
44 accounts organized into relevant clusters
ANALYZE INTENT
45 signals · 12 active topics
BUILD STRATEGY
1:Few · 1:Many motions
PLAN CHANNELS + BUDGET
Email · LinkedIn · Webinars · Paid social
GENERATE MESSAGING
Shared themes · audience-specific variations
PREPARE MEETINGS
Agenda · discovery prompts · success criteria
ORCHESTRATE CAMPAIGN
20-week coordinated activation
Scaled ABM program
1:Few ABM
Industry-cluster programs
Shared business context
AI infrastructure and production-readiness
Shared audience groups
CTO · VP Platform Engineering · Head of Data
Common campaign themes
Platform standards · Integration · Governance
Persona-level variation
Technical · Business · Executive messaging
1:Many ABM
Scalable digital engagement
Broader account reach
21 accounts across 10 industries
Theme-based messaging
AI production readiness · Platform scale
Always-on nurture
Segmented tracks · Continuous engagement
Coordinated activation
Multi-channel synchronized plays
One context. Two scaled motions. Coordinated activation.
The rest of the suite
Built for the rest of the revenue motion.
Let’s talk ABM
See what ABM Q can uncover for your accounts.
Bring an account, segment or campaign you are working on. We will show how live account context can shape the right ABM motion, sharpen the message and turn it into coordinated activation.
Thank you.
We will reply within one business day to set up your working session.