ABM Q

ABM programs built on signals, not segments.

ABM Q helps marketing teams interpret live account signals, choose the right 1:1 or 1:few motion, and activate coordinated programs around the accounts that matter most.

Target Accounts

Accounts showing the strongest intent and strategic fit.

Segment & Tier

AI-powered segment and tier assignment.

Tier A

High priority

1:1 ABM

One account.

Bespoke Strategy

Tailored approach.

Tier B / C

Scale opportunity

1:Few / 1:Many ABM

Many accounts.

Coordinated Strategy

Consistent execution at scale.

What ABM Q does

Turn account context into coordinated ABM.

Use live account context to build the right ABM motion, shape more relevant messaging and activate it across the channels that matter.

01

Understand

See the context that matters.

Bring the signals, people and themes around an account into one current marketing picture.

Signals Personas Themes
02

Choose

Build the right ABM motion.

Run a focused 1:1 motion for one account or a 1:many motion across accounts that share relevant context.

1:1 · One account 1:many · Many accounts
03

Personalize

Make the message relevant.

Shape messaging around the priorities and context of the account or audience group.

For one account · 1:1 For many accounts · 1:many
04

Activate

Put the motion into market.

Turn the ABM strategy into coordinated outreach across email and social.

Email Social

ABM Motions

Go deep on one account. Scale across many.

Use account-level context for bespoke 1:1 motions, or build coordinated programs across groups of accounts with shared themes, intent and audience context.

A bespoke motion around one account

Account context becomes a focused strategy with its own personas and channels.

AS

Avenova Systems

Enterprise Software

14 Contacts 6 Personas 4 Strategies 3 Signals
ABM STRATEGIES PERSONAS CONTACTS INTENT SIGNALS

Primary ABM Strategy

AI Platform Modernization

Build an account-specific campaign around Avenova’s shift from AI pilots into production.

Key actions

  • Executive narrative around production readiness
  • Persona-specific outreach for technical and business stakeholders
  • Relevant proof tied to the current initiative

Targeted personas

CTOVP Platform EngineeringHead of Data

ABM channels

LinkedInExecutive RoundtableEmail

One account. One context-rich ABM motion.

Scale ABM motions from shared context

Group accounts by common themes and run coordinated 1:Few and 1:Many programs from one plan.

Enterprise AI Platform

Accounts sharing AI infrastructure and production-readiness context.

44 Accounts 10 Industries 20 Weeks

Program build

01

SEGMENT & GROUP

44 accounts organized into relevant clusters

02

ANALYZE INTENT

45 signals · 12 active topics

03

BUILD STRATEGY

1:Few · 1:Many motions

04

PLAN CHANNELS + BUDGET

Email · LinkedIn · Webinars · Paid social

05

GENERATE MESSAGING

Shared themes · audience-specific variations

06

PREPARE MEETINGS

Agenda · discovery prompts · success criteria

07

ORCHESTRATE CAMPAIGN

20-week coordinated activation

Scaled ABM program

1:Few ABM

14 accounts

Industry-cluster programs

Shared business context AI infrastructure and production-readiness
Shared audience groups CTO · VP Platform Engineering · Head of Data
Common campaign themes Platform standards · Integration · Governance
Persona-level variation Technical · Business · Executive messaging
Channels Email · LinkedIn · Webinar · Executive outreach

1:Many ABM

21 accounts

Scalable digital engagement

Broader account reach 21 accounts across 10 industries
Theme-based messaging AI production readiness · Platform scale
Always-on nurture Segmented tracks · Continuous engagement
Coordinated activation Multi-channel synchronized plays
Channels Email · Paid social · Content · Retargeting

Messaging

Tier and audience-specific narratives

Channels

Email · LinkedIn · Webinars · Paid social

Meeting prep

Buyer-ready conversation support

Timeline

20-week coordinated program

One context. Two scaled motions. Coordinated activation.

The rest of the suite

Built for the rest of the revenue motion.

Let’s talk ABM

See what ABM Q can uncover for your accounts.

Bring an account, segment or campaign you are working on. We will show how live account context can shape the right ABM motion, sharpen the message and turn it into coordinated activation.

Bring a real account, segment or campaign. We'll build the ABM motion around your context.